Advertise With the UK's Biggest LGBTQ+ Media Brand
Reach an audience that most media can’t
Gaydio is the UK’s biggest radio station for LGBTQ+ audiences — a highly engaged, brand-loyal demographic that’s difficult to reach through mainstream media alone.
We help brands of all sizes connect with this audience through radio, digital, social, podcast and live event campaigns that drive real results.
500k+
listeners every week
13
UK cities on DAB
6
regional ad splits
3m+
monthly social reach
A valuable audience that’s hard to find elsewhere
LGBTQ+ consumers are a high-value demographic with above-average disposable income, strong brand loyalty and a proven willingness to support businesses that show up authentically for their community.
Traditional media strategies often underserve this audience. Gaydio gives you a direct, trusted route to reach them — through content they already choose to listen to, watch and engage with every day.
We work with organisations of all sizes, from local businesses and growing brands to national companies and global organisations, creating campaigns that go well beyond a traditional ad spot.
Ways to work with Gaydio
Radio Advertising
Reach LGBTQ+ audiences through national and regional campaigns across the Gaydio network, with six regional splits for precise targeting.
Sponsorship
Align your brand with shows, features and special programming moments for ongoing visibility with our audience.
Competitions & Promotions
Drive engagement and data capture through presenter-led competitions and audience promotions.
Digital & Social Campaigns
Extend your reach through Gaydio’s website, social media channels, newsletters and app.
Video & Podcast Content
Create visual podcasts, branded interviews and shareable content that lives beyond the airwaves.
Events & Experiential
Partner with Gaydio on live activations including the Gaydio Pride Awards, networking events and community activity.
Why brands choose Gaydio
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An audience you can’t easily reach elsewhere — LGBTQ+ listeners are underserved by mainstream media, making Gaydio a unique route to market.
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High engagement and brand loyalty — our audience actively supports brands who authentically support their community.
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Trusted presenters and content — campaigns are delivered through voices our audience already knows and trusts.
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Multi-platform creative — campaigns combine radio, digital, social, podcast and events for maximum impact.
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Flexible for any budget — we work with global brands and local businesses alike, tailoring campaigns to your objectives and spend.
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National reach with regional precision — six regional splits mean you can target specific cities or go UK-wide.
Campaign Spotlight
British Airways — Gaydio in Europe
A multi-platform campaign combining visual podcast interviews, social media promotion, on-air trails and a live event partnership — helping the brand connect directly with Gaydio’s LGBTQ+ audience throughout the summer and beyond. The series won Best Branded Series - B2C award at the Campaign Audio Advertising Awards 2025
Brands we work with
Recent campaign partners include:
Download our Media Pack
Audience insights, campaign examples and ideas for how your brand can work with Gaydio.
Download the Media Pack
Start the conversation
Tell us about your organisation, your audience or your campaign idea and our commercial team will create a proposal tailored to your objectives and budget.
FEATURED
Gaydio Replay
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Kriss Herbert (16th April)with more beats per minute in your evening
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Brett Harris (16th April)chaos for the commute
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Helen Scott (16th April)getting you through the day
