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Samuel Douek on Sex Tech, Building Businesses & Fighting For Your Dream

The Pieces with Bimini

Thursday, 2 July 2026 - 36 minutes

Samuel Douek is a director, filmmaker and sexual wellness entrepreneur who has become one of the most unapologetic voices in queer pleasure and sexual education.

Known for directing iconic music videos for Bimini and others, Samuel is also the founder of HOWL, a sex-positive lifestyle brand with CBD wellness products at its core. Beyond the camera and the business, Samuel is committed to building representation for LGBTQ+ entrepreneurs and proving that you can build a successful, intentional queer business that prioritises community, pleasure and liberation.

On this episode of The Pieces, Bimini and Samuel dive into tests of commitment (including some pretty crazy stories!), moments where you have to fight for your dreams and the decision to chose an unconventional path.

They explore Samuel's philosophy of only ever doing work he loves, why he's a terrible employee but incredible creator and the journey of building a film career from absolutely nothing.

The conversation also touches on building HOWL and why creating visible queer business representation matters, the challenge of navigating capitalism and queer underground culture and practical sex education that actually serves people.

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