Sales Manager

Full Time, Manchester

Salary - negotiable, depending on experience

If you’re passionate about selling, are self motivated and enjoy training others, then we have an exciting opportunity for you. We are Gaydio, the UK’s LGBTQ+ radio station. We broadcast on FM and DAB in Manchester and Brighton and DAB across London, Birmingham, Glasgow, Edinburgh, Leeds, Sheffield, Cardiff, Bristol and Portsmouth to a weekly audited audience of over half a million people.

Due to our fast growth, we’re looking for an enthusiastic, knowledgeable, strategically-minded and, above all, passionate person to join the team in Manchester. This is a senior role, so will suit someone with relevant experience. You'll carry your own target, but will also lead and manager the Commercial team in the Manchester office, ensuring that they have all they need to hit KPI and financial targets. You'll then report to our Commercial Director also based in Manchester.

For the sales target, you will concentrate on clients throughout the UK, developing new campaign ideas, demonstrating great account management skills and be motivated by winning new business. The ideal person will have a background in selling media, ideally radio (although we’re still keen to hear from great candidates who’ve not sold radio before).

What we offer

At Gaydio we work hard, but enjoy ourselves along the way. Our culture is very much one of responsibility where we give you the tools and trust to use your experience to do a great job. As part of it you'll get the equipment you need to do the job as well as a rewarding commission structure and a fun and lively environment to work in.

Key Duties and Responsibilities

Promote the Gaydio brand, becoming an ambassador for the station
Helping support and manage the existing team which includes training and involvement in the recruitment process
Seeking new business opportunities, mainly with direct clients, but with some agency crossover
To devise and plan bespoke campaigns to meet the customers objectives
To work with the production team to implement campaign ideas
To account manage the client, reporting back results to them

Key Measure of Success

To achieve monthly targets
To ensure the Manchester team are hitting targets
To ensure full accurate information about the deliverables is passed onto the relevant teams

Person Specification

Has at least 5 years sales experience
Has experience of identifying training needs, delivering coaching & managing a team
Be a confident self-starter who is pro-active, sense of responsibility, friendly and can work independently
Have an ability to develop ideas that meet the needs of the client
Have excellent negotiation skills
Great face-to-face and telephone communication skills.
Have a proven track record of selling advertising and sponsorship ideally in a radio environment
Ability to spot and put forward ways to maximise revenues by utilising new and innovative ideas
Able to work to tight deadlines in a pressurised environment
Able to form excellent relationships internally and externally
Good attention to detail
Open and honest, with an ability to develop personal integrity quickly
Enthusiastic and persuasive
Results driven
Good numeracy skills
Is willing to undertake training and development as and when required
Has an understanding of the needs and lifestyles of LGBTQ+ people

Please note that we score the application that you provide and so it is important that you give enough information in your application so we can properly do this. Any applications that don't properly answer the questions or give enough information to score will be rejected. If you need additional support completing this form then please get in touch and we're happy to help.

Name *

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Tell us about your sales management experience *

What have you done? How did you manage your team? What makes a good team manager?

Tell us about any experience you have working in media

Where have you worked? What did you learn in this role? How did you lead source?

Please describe any other relevant experience that makes you suitable for this role, referring to the Person Specification *

This answer will be scored so please provide sufficient detail and a minimum of 250 words

If successful in the role, please give a examples of your target clients *

What industries would you target? Do you have any specific businesses within that industry?

Please give any other information about your suitability for this role

This answer will be scored so please provide sufficient detail

When would you be available to start? *

It is important that you meet the essential parts of the person specification, as these will be assessed if invited to interview. If these essential skills aren't clear, then its likely that your application will not pass the paper sift. Please tick the box to confirm that your application (above) and/or CV demonstrates that you:

Have experience in a sales role (this doesn't have to be media sales) *

Understand the LGBTQ+ market (you don't have to be LGBTQ+) *

Have at least basic computer skills (e.g.Word, Outlook & Powerpoint) *

Has any part of this application been written using AI (e.g. ChatGPT or Bard)? *

Any information given on this form is solely for the use of Gaydio and will not be passed to any third party. Gaydio believes in equal opportunities and will not discriminate against people based on sex, gender identity, race, ethnicity, age, sexual orientation, disability, HIV status or other reasonable grounds. We will use this information for the purposes of recruitment and monitoring and it will be stored electronically in accordance with our privacy policy.